A detailed, accurate property description sets expectations before your guest's stay and gets them excited about the property.

Manage your title and description fields in Guesty, on the booking channel, or both, depending on the channel. Check the channel requirements below to see where each channel's content is managed.

In Guesty, set one title and description for Airbnb, another for Vrbo, and a separate "default" version for your other booking channels using custom descriptions. Each version can include translations in multiple languages. To write in a language other than English, first configure the property languages, then fill in your fields.

Read our best practices for listing descriptions, and check content limitations below.

Limitations

The following content causes an error in Guesty or prevents you from publishing the property to the channel. Avoid it in your title and description fields:

  • Email addresses
  • Website links
  • Phone numbers
  • Emojis and symbols
  • Abbreviations, such as "Mr" or "Ms"
  • Repeated special characters
  • Words in all capital letters
  • Two or more words joined by a dot read as a website address and trigger an error, such as "cozy.apartment". Add a space after the dot to fix it: "cozy. apartment".

If you can't tell which content is causing an error, add one sentence at a time and check the message that appears below the field.

Channel-specific information

Airbnb

Importing listings

When importing a listing from Airbnb, the title and description sync to Guesty. Descriptions in different languages are also imported, provided that the language is supported in Guesty. The title and description are used as the "default" set for all your channels.

Publishing properties

  • If you set a full sync setting, the Airbnb set you configured in Guesty is synced to Airbnb in all languages and overrides your existing descriptions in those languages. Descriptions in languages that aren't supported in Guesty aren't overridden.
  • If the listing has a limited sync setting, manage your description fields in Airbnb. These won't sync to Guesty. You can change the listing's sync settings from Full sync to Limited sync and manage all content attributes, including the title and description fields, in Airbnb.
  • Changing a title or any description field in Airbnb disables your ability to update this field in Guesty, regardless of the sync setting. In this case, the description field is managed in Airbnb and “locked” from being changed from Guesty. 
  • Airbnb doesn't sync updates from Guesty for some grouped listings' property-level content and photos. Manage the grouped listing's name, descriptions, and photos directly in Airbnb extranet.

Content limitations

In addition to the written content limitations listed above, Airbnb requires the following:

  • All content must adhere to Airbnb's content policy
  • Titles must not contain symbols, emojis, or information irrelevant to the property type or style.
  • The summary field is limited to 500 characters, and the title is limited to 50 characters. Exceeding this limit causes the sync to fail. Use the "The Space", "Access", and "Interaction with Guests" fields to add more information.
  • The section titled “Interaction with guests” in the marketing description is only visible to guests if the listing type is a “private room”. Learn how to check or change your property details
Booking.com
  • The listing title must be between 3 and 255 characters long. 
  • The following special characters are prohibited in your listing title hyphens, ampersands, underscores, accented letters, emojis, repeated special characters, and the following restricted words: annex, Arab, arsenal, charg, chef, comfortable, God, German, kayak, kill, sue, wifi, wth, yards, and transfer.
  • Full sync connection type: You can set the listing title in Guesty before publishing the listing, but only if the listing's status in the Extranet is "XML: Being Built". 

    Changes to the listing title after the initial publish won't sync to Booking.com and should be made directly in Booking.com. The updates in Booking.com won’t sync back to Guesty.  

  • Rates & availability connection type: Listing titles don’t sync.
  • Manage description fields in Booking.com as they don't sync between platforms.
  • We recommend using Booking.com's "auto-generate" feature to create a listing description based on other details you provide (facilities, location details, etc.).
  • We recommend using the “auto-translate” feature for additional languages to translate the listing description to all of Booking.com's supported languages. The description is translated for the guest automatically based on the language they set in their Booking.com account. 
Guesty Booking Engine

Manage your titles and descriptions in Guesty.

When creating a Booking Engine, we recommend you first add the listing description in all relevant languages using the instructions below, and only then proceed to create the engine. Ensure you select the same languages in the listing description and in the Booking Engine setup. If the languages don’t match, the listing description is shown in the Engine in the default language, English. Learn more about adding languages to the Booking Engine.

Vrbo

It can take up to 24 hours for updates to the title or description fields to sync between Guesty and Vrbo.

Manage your titles and descriptions in Guesty.

When connecting your Guesty account and properties to Vrbo, select a Vrbo brand to connect with. Before publishing the properties, add the brand's language to the description of all the relevant listings. Make sure the listing description language in Guesty matches the brand’s language. For example, if your chosen brand is Abritel, all property content must be written in French. Otherwise, you won’t be able to publish them, and you’ll receive the following error: "The listing should include content in the following Vrbo brand language". 

Titles

Titles must be 20 to 80 characters long. For listings on Vrbo Japan, at least 10 characters must be specified. A maximum of 80 characters is allowed.

Descriptions

Descriptions must be 400 to 10,000 characters long. When Guesty sends the description to Vrbo, it combines all of the description fields and sends them as a single description. Ensure the total number of characters (for all fields) does not exceed 10,000.

Configure the property's language

If you want to add descriptions in languages besides English, follow the process outlined here to configure the property languages. Otherwise, continue to the next section.

Set or edit the property's title and description fields

Set your property's title and description content, create custom descriptions for different channels, and add translations for any languages you've configured.

Step by step:

  1. Sign in to your Guesty account.
  2. In the side navigation menu, click icon Properties.
  3. Select the relevant property.

    For multi-units, click the main unit. Settings apply to the main unit and sub-units, or you can configure specific sub-units.

  4. In the left-side menu, click Marketing.
  5. Click Descriptions.
  6. To the right of "Your property descriptions", click Edit.
  7. On the right, click downward arrow icon to expand the description fields.

    Airbnb: When you update certain attributes on Airbnb instead of in Guesty, those attributes become locked. If needed, you can unlock them.

  8. Add a title. A title is required, and the other description fields are optional.
  9. You can add translations in other languages and create custom descriptions for different channels.
  10. In the top-right corner, click Save.

Add translations

Follow the steps below to add a translation for the fields in your selected languages.

Step by step:

  1. In the top-right corner, click AI and language settings.
  2. Under "Languages", check the box for each relevant language. Fields you leave empty display in English.
  3. In the bottom-right corner, click Update.

Create custom descriptions

Follow the steps below to create a separate set of title and description fields for different channels.

Step by step:

  1. Click Custom descriptions.
  2. In the pop-up, name the new set of descriptions.
  3. Select the channels the new set applies to. See the supported channels below.
  4. Click Done.

Repeat the steps to create another set. If you delete the Airbnb or Vrbo set, those channels use the default set.

Channels that support custom descriptions

Custom descriptions are supported for Airbnb, Vrbo, and the channels listed below. The "Other channels" section appears only when you're connected to at least one of them, and lists only the channels you're connected to.

Other channels
  • AltoVita
  • BelVilla
  • BluegroundNestpick
  • Cocoonr
  • CrewDogs
  • Expedia
  • FindRentals
  • GlampingHub
  • Holidu
  • HomesVillasByMarriott
  • HomeToGo
  • Hopper
  • InvenioHomes
  • Livjaza
  • PlumGuide
  • PriceTravelCom
  • SmilingHouse
  • StaySense
  • TorontoBoutiqueApartments
  • TravelStaytion
  • TripCom2
  • TrustedStays
  • Vacasa
  • VillaTracker
  • Whimstay

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Create or adjust your description fields using AI.

 

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