Managing promotions

Apply promotions to your listings to increase immediate bookings, encourage returning guests, and attract new audiences. Set up promotions per channel and apply them to multiple listings at once.

Manage promotions in Guesty for Airbnb, Booking.com, Expedia, direct integration sources, and manual reservations.

Guesty aligns promotions with the settings supported by each booking channel. For example, excluding specific days of the week is available for Booking.com promotions but not for Expedia’s. Therefore, you can exclude days of the week when setting up a Booking.com promotion in Guesty, but not for an Expedia promotion.

Combine promotions

Promotions can overlap or override one another if applied to a single reservation, and they can also be combined with other types of price reductions, including discounts and coupons. 

Time-limited promotions

You can set promotions for a specific period ("time-limited"), such as the month of December, or without a time limit ("whole calendar"). Time-limited promotions will automatically expire.

If a reservation is only partly within a time-limited promotion's date range:

• Airbnb and Expedia: The discount applies only to the nights within the date range.
• All other channels, direct integration sources, and manual reservations: The promotion doesn't apply.

Promotion types

You can use different types of promotions for various purposes. The promotions supported by most channels are Early Bird, Length of Stay, and Last Minute.

Early Bird

Add this promotion to fill up your calendar in advance, rewarding early bookers by offering a discount for guests booking up to X days before check-in. For example, a discount of 10% will apply to reservations booked 30 or more days before check-in.

Airbnb and Guesty's Booking Engine: An Early Bird promotion is displayed as an "Early Bird discount".

Length of Stay

Offer your guests attractive prices for longer stays. For example, A discount of 12% will apply to reservations above five days.

Airbnb: A Length of Stay promotion is displayed as "Length of Stay discount".

Guesty Booking Engine: A Length of Stay promotion is displayed as "Discount".

Last Minute

Boost last-minute reservations by offering special prices for guests booking X or more days before check-in. For example, a discount of 15% will apply to reservations booked four or fewer days before check-in.

Airbnb: A Last Minute promotion is displayed as a "Last Minute discount" on your Airbnb account. There will be no indication that the promotion applies, except for a crossed line over the original price if it is at least 10% less than the average night rate for the selected days.

Booking.com: When a Last Minute promotion applies, a "Last-Minute deal" indication appears in the price breakdown, and a "% discount" tag will show in green.

Guesty Booking Engine: A Last Minute promotion is displayed as a "Last-minute discount".

Set up promotions

For a promotion to sync with the booking channel, the listing must be in a "Connected" status on the channel's integration page and listed.

It may take up to 10 minutes for a new or edited promotion to sync with the booking channel.

When assigning listings to a promotion (or changing the assigned listings), it may take a few minutes for the changes to reflect on the promotion card. Wait a few minutes and refresh the page. If the correct number of assigned listings still doesn't appear, contact us. 

Follow the instructions below to create, edit, deactivate, or reactivate a promotion. 

Channel-specific information

Create a promotion

Follow the steps below to create a promotion.

Step by step:

1. Sign in to your Guesty account.
2. In the side navigation menu, click Marketing and sales to open the dropdown menu.
3. Under Revenue management, select Promotions.
4. In the top-right corner, click New promotion.
5. Select the channel and the promotion, and click Next.
6. Fill in the information in the promotion settings.
   • The name identifies the promotion in Guesty and is limited to 20 characters, including spaces.
   • Vrbo: To use Exclude specific dates, select Date range under "When can guests stay using this promotion?". The toggle is disabled if Always is selected.
   • For Early Bird discounts, keep the "How long before check-in can guests book using this promotion?" value realistic (about 60 days). Very high values, like 500, sync without errors but rarely apply, because few guests book that far ahead.
7. At the bottom of the page, click Next.
8. Click Select properties and, in the side panel, choose which listings to apply the promotion.
9. At the bottom-right corner, click Done.
10. Click Create promotion.

The status of the promotion will be set to "Active".

Edit a promotion

You can edit an existing promotion's limitations and selected listings only. To change a promotion’s channel or type, deactivate it and create a new one instead.

If a promotion has a date range, you can only edit it if the start date is today or later. Booking channels need current or upcoming promotion dates to sync correctly.

Step by step:

1. Repeat steps 1-3 above.
2. Find the promotion you want to edit and click on the right end of the row.
3. Edit the information in the Promotion settings and/or the Select listings steps. Then, click Save & assign.

Deactivate or reactivate a promotion

You can deactivate a promotion you no longer need or reactivate a deactivated promotion.

Airbnb: You can only deactivate a New listing promotion in Airbnb. 

Only active promotions sync to booking channels. Promotions with "Not active" status don't appear on any connected channels.

Step by step:

1. Repeat steps 1-3 above.
2. Find the promotion you want to deactivate, then click on the right end of the row (the filters above the table can help you search).
3. Click Deactivate or Activate.
4. In the pop-up, click Deactivate or Reactivate.