Managing promotions

Applying promotions to your listings can help increase immediate bookings, encourage returning guests, and attract new audiences. 

Promotions are set up per channel, and can be applied to multiple listings at a time.

You can manage your promotions in Guesty for direct integration sources & manual reservations, and for the following channels (only):

• Airbnb
• Booking.com
• Expedia

You can use different types of promotions for various purposes. The promotions supported by most channels are Early Bird, Length of Stay, and Last Minute.

• Early Bird: Add this promotion to fill up your calendar in advance, rewarding early bookers by offering a discount for guests booking up to X days before check-in. For example: a discount of 10% will apply to reservations booked 30 or more days before check-in.

• Length of Stay: Offer your guests attractive prices for longer stays. For example: A discount of 12% will apply to reservations above five days.

• Last Minute: Boost last-minute reservations by offering special prices for guests booking X or more days before check-in. For example: a discount of 15% will apply to reservations booked four or fewer days before check-in.

• Airbnb: New Listing Promotion: When publishing a new listing to Airbnb, you can offer a 20% discount for the first three reservations. The promotion cannot be deactivated once applied, and will automatically expire after the first three bookings. For the promotion to run, you must deactivate Smart Pricing in Airbnb.

Promotions can be set for a specific period (“time-limited”)  for example, covering the month of December, or without a time limit (“whole calendar). Time-limited promotions will automatically expire.

Promotions can overlap or override one another and be combined with other types of price reductions, including discounts and coupons. 

Learn how to create, edit, activate, or deactivate your promotions.

Setting up promotions

For Airbnb New Listing Promotion, refer here. 

Create a promotion

Step by step:

1. Sign in to your Guesty account.
2. In the top navigation bar, click the mode selector and select Growth mode.
3. Click Revenue management and select Promotions.
4. In the top-right corner, click New promotion.
5. Select the channel and the promotion and click Next.
6. Fill in the information in the Promotion settings step and click Next in the top-right corner:
   • The name you choose will be used to identify the promotion in Guesty.
   • If the promotion is set to a limited timeframe (i.e., by selecting Date range in "When can guests stay using this promotion?"), you may receive a reservation that is only partially eligible for the promotion. In this case, only the nights within the promotion timeframe will receive the discount.
7. Decide which listings the promotion should apply to and click Done in the top-right corner.
8. In the top-right corner, click Create promotion.

The status of the promotion will be set to "Active".

Edit a promotion

You can edit an existing promotion's limitations and selected listings only. To change a promotion’s channel or type, deactivate it and create a new one instead.

1. Sign in to your Guesty account.
2. In the top navigation bar, click the mode selector and select Growth mode.
3. Click Revenue management and select Promotions.
4. Find the promotion you want to edit and click at the right end of the row.
5. Edit the information in the Promotion settings and/or the Select listings steps. Then, click Save & assign.

Deactivate or reactivate a promotion

You can deactivate a promotion you no longer need, or reactivate a deactivated promotion.

Step by step:

1. Follow steps 1-3 above.
2. Find the promotion you want to deactivate and click at the right end of the row (the filters above the table can help you search).
3. Click Deactivate or Activate.

In the pop-up, click Deactivate or Reactivate.