Your template includes the matching header, footer and navigation, but you have a multitude of options to change it. Depending on why you created a site, you can pick a social media focused header, a call-to-action buttons based header and so on. You can have different layouts between desktop, tablet and mobile views.
To change the layout of your site, in the left panel, click Theme, and then click Site Layout.
Images and colors
All of our templates have a vibrant color palette and rich array of images, so all that is left to do is re-color the site in your branding colors and pick the images that reflect your niche. When doing so, do not forget to make sure you have adapted all elements of the template to your style.
Make sure to visit every page and double-check that the color of the text elements and backgrounds are correct. Switch to desktop, tablet, and mobile view as you go.
To change images, in the left panel, click Theme, and then click Images.
Replace the default page backgrounds that come with the template. You can set up individual background images per page, so make sure to change not only the main background image, but also individual page backgrounds.
To change the site background, in the left panel, click Theme, and then click Backgrounds.
If your company also has printed materials, such as brochures, leaflets, or business cards for promotion, use the same fonts and colors of your site. When it comes to fonts, our rich built-in library will cover you for the majority of widely-used fonts. If the font is not available, you can use Google fonts or even embed your custom font on the site using @font-face technology.
To change the theme font, in the left panel, click Theme, and then click Text.
Make sure your logo is in the header of your site. For most templates, you will just need to update the default logo of the template with your own one. Check both the header and the footer of your site.
For some templates, you have the option to upload a larger image on desktop and a crispier, smaller version of it on mobile. This means that you need to update the logo separately for each device layout.
Favicons are a great way to make your site stand out on your users’ browsers. It is always a great idea to upload a smaller version of your logo as a favicon. If your logo is too big, just upload a small icon that matches the general design of your site in colors.
To upload a favicon, in the left panel, click Settings, and then click Site Icons. Click +Image next to Favicon.
Meta tags for search engines and social media
To ensure the preview of your page on social media and search engine snippets look good, remember to set the following:
- Site Title and Description
- Social Media Image
- Page Titles and Descriptions
- Blog Post Descriptions
Search Engines cannot see the images on your site, but they do crawl the alt text you put on them. This is a great place to use some of the keywords for your site.
To add alt text to an image, click the image in the editor, and on the Content tab, type the Alt text in the field provided.
Alt text is especially relevant for pages with a lot of images, but not a lot of content. Text is the main way to communicate with search engines, so make sure not to miss such an opportunity.
If you had a site before and are now are switching to the Guesty Website platform, make sure your new site has a corresponding page for each of the pages on the old site to preserve the SEO ranking of the pages. If you want to get rid of certain pages, create a URL redirect from a missing page to an actual page on your site.
To configure URL redirects, in the left panel, click Settings, and then click URL Redirect. Click Add new redirect.
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