The base price is the foundation of your pricing strategy in Guesty PriceOptimizer. Think of it as the starting point for an average night at your property. All other pricing rules, such as seasonal increases or last-minute decreases, build on top of this figure. Because the base price is a core component, even small adjustments significantly impact your overall pricing forecast.
PriceOptimizer provides recommendations to help you find the most competitive base price, but Guesty never changes your base price automatically. You must manually initiate any changes to maintain full control over your revenue strategy.
Base price options
Choose from three different sources of insight to determine your base price. For new listings, PriceOptimizer typically suggests a price based on market data or listing history by default.
Market pricing
This option uses data from comparable listings in your local area. PriceOptimizer considers location, bedroom count, guest capacity, and key amenities to identify these "comps."
Best for: Users who are unsure if their current pricing is optimal or those with a high volume of similar listings nearby.
View market: Click View market to open a map view and see the specific listings PriceOptimizer used to calculate your recommendation.
Adjust characteristics: Modify the bedroom count or guest capacity used for the calculation. For example, if a three-bedroom property is more comparable to a two-bedroom because of a small den, changing this value applies a multiplier to the recommended price.
Custom Market Groups: Create custom sets of comparable listings using the Market groups feature to refine the calculation further.
Listing history
This option analyzes your pricing data from the last six months to suggest a base price.
Best for: Users who are satisfied with their property’s past performance or those in locations with few comparable listings.
Requirements: You must have at least three months of pricing history for PriceOptimizer to generate this recommendation.
Manual pricing
This option gives you full control to enter any value you choose.
Best for: Users who have a specific price in mind that differs from PriceOptimizer’s data-driven suggestions.
Tip:
Review the Market pricing and Listing history suggestions before entering a manual price to ensure your rate stays competitive.
Manage base price in group pricing strategies
If you use group pricing strategies to manage groups of listings, the group acts as the source of truth for the pricing strategy, while the actual price remains listing-specific.
Inherited strategies: When a group pricing strategy is set to market pricing or listing history, each listing in that group calculates its own price based on that shared strategy.
Refresh behavior: You can refresh recommendations at the group level to update data for all inheriting listings. You can also refresh suggested pricing at the individual listing level, even if the listing is controlled by a group.
Limitations: Adjustments based on bedroom count or occupancy (multipliers) are only available at the individual listing level and aren't managed via a group.
Unsupported listings: If a listing in a group doesn't have enough data for the chosen strategy (e.g., a brand-new listing in a market pricing group), the group strategy won't apply.
Important: Migration for existing users
When this feature rolls out, all existing base price values are preserved. To prevent accidental shifts:
Individual listings: Every listing is set to the Manual strategy with your current price pre-filled.
Existing groups: Your groups remain intact with their current listings. However, the base price for the group itself will be "Not set." Listings are managed individually until you define a new base price strategy at the group level to transition them back to a shared strategy.
Set the base price
Follow the steps below to select or update your base price strategy for an individual listing.
Step by step:
Sign in to your Guesty account.
In the top navigation bar, click
and select Guesty add-ons.Scroll down and click Guesty PriceOptimizer.
Search for a specific listing by name or nickname, or use the filters to find all listings that match your specific criteria.
Select the relevant listing.
In the left-side menu, click Pricing strategy, then select Base price.
Select your preferred strategy: Market pricing, Listing history, or Manual.
If you select Manual, edit the price then click ✓.
In the top-right corner, click Apply change.
Updating recommendations
PriceOptimizer recalculates its pricing recommendations monthly to account for changing market conditions. While unselected options update automatically, your active base price stays the same until you take action.
If the recommended price for your chosen strategy changes, a notification appears. You can "pull" the updated recommendation and click Save to apply the new rate to your listing.
