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Advanced Website: Connected data

The information in this article is relevant only for Pro users at this time. For information about booking websites for Lite users, refer to the Guesty Booking Engine

Connected Data allows you to connect site widgets to data that is maintained in external sources and/or inside the site’s Content Library. This enables you to have one source of truth to build websites more quickly, keep websites up-to-date and accurate, ensure site-wide consistency of important information, and more. When sites widgets are connected through Connected Data, you no longer need to manually change the data in each of the widgets as they are controlled through the Content Library.

Collect and edit data

In order to connect widgets through Connected Data, the content must be stored in the Content Library. There are several ways of adding data to the Content Library:

  • Manually. In the left panel, click Content to go to the Content Library and add content: business information (addresses, phone numbers, social links, and so on), text, images, and more.
  • Collect from Client Form. All content your customer includes in the content collection form is added automatically to the Content Library.
  • API. Use the content library API to push content to the Content Library and connect it to the different site widgets. This is especially useful if you keep business data in an external source (for example, Salesforce, your own contact form, and so on).
    If you are populating the Content Library through the API, remember that the site can be republished directly through the API as well.

Connected data structure

For data to be connected through Connected Data, it must have a label and content.

  • Label. The label is the unique indication of the content in the library that binds it to the widget on the site.
    Make sure the labels you choose are meaningful and unique. This helps you easily pick which content element should connect to which widget and help prevent changing the label in the future. Changing the Content Library label while a widget is connected will disconnect the widget.
  • Content. The information (for example, text, image, phone) that is in the Content Library and once connected to a widget displays on the site.

You can populate the Content Library with two types of content: text and images. Each text section in the Business info can contain up to 4000 characters.

Some Content Library fields have predefined labels. For example, the labels for Logo or Social icons fields are predefined. Other fields, such as Collections or non-default business text fields, have custom labels you need to define yourself.

Connect data

The data you can connect to the widgets on your site is summarized in the following table:

Content library data

Text: paragraph, titles

Business text: all options

Business info:

  • Social links
  • Phone number
  • Email address
  • Locations (address)
  • Business name


Phone Number


Business info (link):

  • Phone number
  • Email address
  • Image
  • Alt Text


Business info: Location
Multi-location (Connected Data only)

Business info: Locations

Button/Click To Call/Click-to-email (text on button)

Business info:

  • Social links
  • Phone number
  • Email address
  • Business text

Social Widgets (Connected Data only)

  • Facebook
  • Instagram
  • Twitter

Image gallery

Collections (Image, Description, Title, Link, Link Text, and Image Alt Text)

Image slider

Collections (Image, Description, Title, Link, Link Text, and Image Alt Text)


Collections (Image, Description, Title, Link, Link Text, and Image Alt Text)

Background Image

Business images:

  • Logo
  • Single image
Background slider


Business hours

Update via API only

Video Widget (Dynamic Pages only)

Video link: YouTube, Vimeo or Dailymotion


The following formats must be used:

  • Youtube:
  • Vimeo:
  • Dailymotion:
Text & image widget

Image and text

Shape widget
  • Image
  • Title
  • Text
  • Link
Accordion Widget

Collections (Image, Description, Title, Link, Link Text, and Image Alt Text) and inline binding

HTML widget


  • Plain text
  • Rich text
  • Number
  • Location
  • Image
  • Link
  • Inline binding

Business info:

  • Business name

  • Phone number

  • Location or address

  • Business hours

  • Email address

  • Social links

Business text:

  • About us

  • Company overview

  • Business services

Contact form


  • Email

Business info:

  • Email address
Table widget


  • Rich text

  • Plain text

  • Image

  • Link

  • Number

  • Date and time

  • Email

  • Phone


SEO fields

You can connect the SEO Title and SEO Description to any text field in the Content Library.

Connect data to site elements


To connect data to site elements, there must be content in the Content Library. If there is no content, the option to Connect Data does not appear on the site.

To connect data to site elements:

  1. Right-click the widget you want to connect to a data field.
  2. From the context menu, click Connect to data.
  3. In the Connect Data dialog, select the data field that you want to connect this widget to.
  4. Any widget you successfully connect to the data in the Content Library is marked with a blue Connected Data () icon.

If you are connecting text data, the text inherits Global Text styles. In order to change the text style, go to the widget’s design editor. The inline text editing menu is not available for text widgets that are connected.

Edit data

The content that is being synced through Connected Data can be edited directly in the pop up, in the Content Library, or in the external source to which it is connected. Remember to republish the site after you make the changes.

The design of the connected site elements can be changed at any point.

Inline binding

Inline binding is the ability to use Connected Data for a specific word or words within the text editor. The connected text can be designed and linked just like regular text.


The Content Library design overrides the text editor design for connected text.

To use inline binding:

  1. Type {{{ in the text editor to trigger the Connect Data pop up.
  2. Select the label you want connected.
  3. Click Save.

While editing, the label appears in the editor within curly brackets (for example, {{label}} ). The connected text displays after closing the editor. You can also display the connected text by clicking the Connected Data () icon.


Only users with Connected Data in their account see the Connected Data icon, but all users see the label in curly brackets while editing.

Alternatively, you can type the label directly into the text editor surrounded by two curly brackets to connect the text using inline binding. For example, {{}}.

To use inline binding for the Accordion widget:

  1. Add an accordion widget to the desired page.
  2. Open the widget's content tab.
  3. Select any accordion item.<></>
  4. In the description field text box, click the Data Binding button in the top left of the toolbar.
  5. From the connected data popup choose any field you want to connect.
    • The chosen field will be added to the description field as an inline binding item - this indicates you can add static text to the description as well and combine it with the dynamic data.


  • Please note that in order to choose a field from a collection or from the product catalog, the widget must be added to a dynamic or product page
  • Only the description currently supports inline binding. All other fields (title, image, and button) are static. If not needed, the image and button fields can be hidden.

Disconnect data

To disconnect a widget from Connected Data:

  1. Right-click the widget, and click Change connection.
  2. In the menu, select None.

For widgets that have content editing menus, if you are already in the widget content editor, you can hover on the blue icon in the top-right corner and click Disconnect.

Disconnecting a widget reverts the text and its style to the previously used style.

Dynamic filters

You can use Dynamic filters to filter widgets that are connected to collections in dynamic pages. This allows you to display only the content that is relevant to a page item. Dynamic filters are available for every widget that connects to a collection when added to dynamic pages, including: Gallery, List, Accordion, Slider, and Custom widgets and are accessible from the Connect Data popup.

To use Dynamic filters:

  1. In the side panel, click Content, then click Collections.

  2. Click +Create Collection and create 2 collections:

    • Data collection. Contains your data with a category name field. In step 9 this collection is referenced as Collection A.

    • Categories collection. Contains all the categories and their details (category name, image, etc). In step 9 this collection is referenced as Collection B.

  3. In the side panel, click Pages, then click +New Page.

  4. Create a Dynamic Page from each collection you created in step 2.

  5. Navigate to a regular page of your choice and in the side panel, click Widgets, then drag and drop the Gallery widget onto the page.

  6. Right-click the Gallery widget to open the settings menu, and click Connect to Data. Connect it to the categories collection you created in step 2. Map the link field to its Dynamic Page.

  7. Navigate to the categories Dynamic Page and in the side panel, click Widgets, then drag and drop the Gallery widget onto the page.

  8. Right-click the Gallery widget to open the settings menu, and click Connect to Data. Connect it to the data collection you created in step 2. Before closing the Connected Data popup, open the Filter & Sort tab and in the Dynamic Filter section click +Add Filter.

  9. Map between the category name field in the data collection (Collection A) and the category name field in the categories collection (Collection B).


  • If you do not see the Connected Data option in a widget’s context menu, it could be that the Content Library is empty. Make sure there is data here.
  • If you do not see a label you are looking for in the menu, double-check that the Content Library element you created with this label has content. You can only connect to empty labels in Template mode.
  • If you do not see updated data in a specific widget, make sure the widget is connected to the correct label.
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