Advanced Website: Google Analytics integration

The information in this article is relevant only for Pro users at this time. For information about booking websites for Lite users, refer to the Guesty Booking Engine


EU users: Beginning March 6th, 2024, Google requires all advertisers to send verifiable consent signals to continue advertising in the European Economic Area (EEA). We recommend you download and use the free version of the "Termly" app, available at our app store, for your consent management.

Your site has a native integration into Google Analytics that makes it easy to have website visitors tracked in Google Analytics (and other Google Tracking Tools). Additionally, the site already tracks site visitors automatically through our native analytics feature, so, adding your own Google Analytics ID is purely optional.


Even though we offer a native integration, it does not mean Google Analytics will automatically load on your website. You must set up the integration with your own Google Analytics ID for Google Analytics to load on your website.


Google Analytics is sunsetting its version 3 as of July 2023. If you are still using this version, you will need to switch to Google Analytics 4 as per Google’s instructions.
The integration into Google Analytics is based upon Google’s Global Site Tag technology, also known as gtags. This supports several Google-owned tracking technologies. This means you can include your ID for the following Google properties:
  • AdWords Conversion ID (AW-*)
  • Flood Light / Double Click Tracking ID (DC-*)
  • Google Global Measurement ID (G-*)
  • Google Analytics Property ID (UA-*)
Google Analytics 4 is replacing Universal Analytics. On July 1, 2023 all standard Universal Analytics properties will stop processing new hits. 360 Universal Analytics properties will stop processing new hits on July 1, 2024. To learn how to migrate, see make the switch to Google Analytics 4.

How to add Google Analytics

If you have not already, you need to create a Google Analytics account, create a property, add a data stream, and set up data collection within your Google Analytics account. To learn how to do this, see [GA4] set up analytics for a CMS-hosted website.
To add Google Analytics to your site:
  1. In the left panel, click Settings, and then click the Google Analytics tab.
  2. Type your Google Analytics code.
  3. Type Enter to confirm.
Because your site already has statistics through your dashboard, it is not usually necessary to also track statistics through Google Analytics. This option is provided as a convenience to users already familiar with Google Analytics, or who specifically require Google Analytics.

Invalid Google Analytics account error

This means your Google Analytics account is invalid, misspelled, or you are using the wrong code.

IP anonymization and privacy

The native site analytics and Google Analytics integration both implement IP anonymization by default. This means that the IP address of site visitors is not directly sent to Google Analytics or to the site's native analytics.

Disabling tracking

Upon your request, we can disable all tracking for your site. This will remove native site analytics, and any other built-in technology that tracks users. To disable tracking, contact Support.
Was this article helpful?
0 out of 1 found this helpful