In order to achieve high conversion rates and maximize your bookings from Vrbo, you also need to make sure your listings are optimized to rank high in Vrbo search results. Vrbo's search algorithm determines which listings are shown to potential travelers and how far up the list each listing is shown.
The higher a property ranks, the more likely it is to be seen by potential travelers and exposing it to a wider audience, leading to more bookings and eventually higher revenue for you.
Following are some tips on how to rank higher on Vrbo.
Compare your properties with others in your area. Run a check of your amenities compared to theirs. Conduct a thorough review of your property, service and guest experience.
If you don’t have any reviews, set your prices lower than your average competition. More than three reviews establish your property. When you reach 15-20 reviews you can increase your prices at the top level of your property.
Write a description of 400-1000 characters. Explain everything that makes your property special, without overwhelming your guests. Vrbo suggests the key information includes:
- Notable amenities and floor plan information.
- Details that previous travelers have mentioned in their reviews.
- Local attractions, restaurants, shopping, etc.
- Arrange your description in spacious paragraphs to make it easy to read.
Tip:
Responding quickly, accepting as many bookings as possible and keeping an accurate calendar gives you the best chance to be displayed at the top of the rankings.
