Pilot: Applying a new Vrbo listing promotion

The new listing promotion boosts visibility for Vrbo properties without existing guest reviews, assisting you secure bookings for your new listings. The new listing promotion applies a flat 20% discount to the listing's base rate and ensures higher placement in search results.

This article explains how the promotion works and how to enable it across your account or for specific listings.

Understanding new listing promotions

Before activating this feature, review how Vrbo manages new listing promotions:

• Eligibility: The promotion only applies to properties that have been active on Vrbo for 90 days or less.
• Discount structure: The promotion applies a flat 20% discount to the base rate only. It doesn’t affect channel commissions or other fees.
• Search visibility: Vrbo guarantees that the property appears within the first six places on the first page of search results.
• Search criteria: The discount and merchandising price formatting only display when a guest performs a search with specific travel dates. The promotion doesn’t appear during dateless searches.

Activating a new listing promotion

You can enable a new listing promotion as an account default setting, when publishing a new listing, or from an individual existing listing's settings.

Apply the promotion as an account default for future promotions

Configure the new listing promotion for your account, which applies to any new listings you publish to the relevant account in the future.

New Vrbo account: When you connect a new Vrbo account to Guesty, configure the account default for future listing promotions.

Existing Vrbo account: Follow the steps below to enable the promotion for an existing Vrbo account.

Step by step:

1. Sign in to your Guesty account.
2. In the side navigation menu, click Marketing and sales to open the dropdown menu.
3. Under Channel management, select Distribution.
4. Click the HomeAway/Vrbo thumbnail.
5. Select the relevant account and click to open up the account settings.
6. Toggle on New listing promotion.

Apply the promotion when publishing a listing

When you publish a new property to Vrbo, you can choose whether to apply the account default settings or manually activate the promotion for a specific listing.

Follow the steps below to enable the promotion during publishing.

Step by step:

1. Sign in to your Guesty account.
2. In the side navigation menu, click Marketing and sales to open the dropdown menu.
3. Under Channel management, select Distribution.
4. Click the HomeAway/Vrbo thumbnail.
5. Click Publish listings to define the listing settings.

6. Select Use account default settings to apply the new listing promotion configured for the account.

   Alternatively, toggle on New listing promotion for the new listing.

7. Click Next.

Apply the promotion on an existing listing

Manage the promotion status directly from the listing settings.

Before you begin

Ensure your property meets the 90-day eligibility window before attempting to activate a new listing promotion. 

Follow the steps below to manage a specific listing's promotion.

Step by step:

1. Sign in to your Guesty account.
2. In the side navigation menu, click Properties.
3. Locate the relevant property and click to open up the listing’s settings.
4. Toggle on New listing promotion. 
5. Click Save.