Using analytic tools to track revenue and conversion rates of your Guesty Booking Engine (Booking Website for Lite users)

You can use third-party analytic tools, such as Google Analytics, Google Tag Manager, and Facebook Pixel, tools to track the Booking Engine's performance, including measuring conversion rates, tracking funnel events, listing views, revenue data, and reservation details.

By integrating these tools with the Booking Engine, you can gain a better understanding of your online performance, optimize marketing strategies, and make data-driven decisions to improve your online presence and revenue generation capabilities.


  • You need to add your Google Tag Manager ID to your Google Tag Manager and also your Google Analytics code to your Google Analytics to retrieve the event's data
  • Campaigns and traffic sources tracking is not supported


Google Analytics is sunsetting its version 3 as of July 2023. If you are still using this version, you will need to switch to Google Analytics 4 as per Google’s instructions.


  • If you have your own domain, you can easily connect it to your Guesty Booking Engine and use your own website address.
  • You can track guests' successful bookings for either Instant or Request-to-Book policies by using analytics tools such as Google Analytics / Google Tag Manager. See below the URLs for both options:

    For instant bookings:

    Add: /instant-success after the Booking Engine URL. For example:

    For inquiries or booking requests:

    Add: /inquiry-success after the Booking Engine URL. For example:

Connecting an analytic tool to the Booking Engine

Pro users Lite users

Step by step:

  1. Retrieve your tracking code.
    • For Google Analytics: Register with Google Analytics first and copy your Tracking Code. The correct code format is G-XXXXXX-X, for example, G-000000-2.
  2. Sign in to your Guesty account.
  3. In the top navigation bar, click the icon drop-down menu and select Growth mode.
  4. Click Distribution.
  5. Click the Guesty Booking Engine thumbnail.
  6. Click Edit next to the relevant Engine (Pilot users: click the three vertical dots, and select Edit Booking Engine).
  7. Navigate to the relevant analytic tool section, and paste the relevant tracking code.

Code examples

Google Analytics

Thank You page

Google Tag Manager

Supported on the DataLayer on the Thank You page

Supported on the DataLayer on the Checkout page

Supported on the DataLayer on the Property Page

Facebook Pixel

Thank You page

Checkout page

Property page

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