Applying promotions to Airbnb: Overview

You can use promotions on Airbnb to increase your immediate bookings, encourage your past guests to return, and even attract new audiences. All the Airbnb promotion types are set as discounted amounts (%), from the reservation’s total amount.

You can easily set promotions to your Airbnb listings via Guesty. Promotions created in Guesty will sync to Airbnb as "discounts". For example, a Guesty "Early Bird" promotion will be referred to in Airbnb as an "Early Bird" discount. Before creating a promotion, note the limitations of using multiple promotions below.

Using multiple promotions

Manage your promotions via Guesty, and not in Airbnb. Any promotion you set in Guesty for a listing will override any "discount" you apply for the same listing in Airbnb, even if they are from different types, and are one of the following: Early Bird, Length of stay, or Last Minute.

  • For example, if you set an Early Bird promotion in Guesty and a Last Minute discount in Airbnb for the same listing, only the Early Bird promotion will apply. 
  • You can apply a Custom Promotion or New Listing Promotion in Airbnb along with one of Guesty promotions for the same listing. 

Guesty promotions supported by Airbnb

Airbnb supports the following predefined Guesty promotions: Early Bird, Length of Stay, and Last Minute. Learn more about each of these types below.

Note:

Guesty's Airbnb promotions are not supported in China and Hungary.

Early Bird

Add these discounts to quickly fill up your calendar in advance. This promotion type is defined by the following parameters:

  • Discount amount (%)
  • How long before check-in can guests book using this promotion (i.e., promotion ends X days before check-in)
  • When can guests stay using this promotion (i.e., always/within a specific date range)

Airbnb display:

 

 Length of Stay

Offer your guests attractive prices for longer stays. This promotion type is defined by the following parameters:

  • Discount amount (%)
  • How long do guests need to stay to use this promotion (i.e., X night(s) or more to use this promotion)
  • When can guests stay using this promotion (i.e., always/within a specific date range)
  • The discount will only apply for the nights in which all the conditions are met (minimum number of nights, and the booking dates are within the date range)
  • If the reservation's dates are only partly set within the specific date range of the promotion, the discount will only be applied to the nights within the date range

Airbnb display:

 

 A weekly or monthly discount created in the property page in Guesty will sync as a "Length of stay" discount to Airbnb (same as the Length of stay promotion created in Guesty). Avoid using them in conjunction, otherwise the promotion will override the discount.

Last Minute

Boost last-minute reservations with special offers to fill up vacant spaces on your listings.

This promotion type is defined by the following parameters:

  • Discount amount (%)
  • How long before check-in can guests book using this promotion (i.e., promotion starts X day(s) before check-in date
  • When can guests stay using this promotion (i.e., always/within a specific date range)

Airbnb display:

Unlike "Early Bird" and "Length of Stay" promotions, "Last Minute" promotions aren't shown as separate items on the Airbnb reservation tab (as shown in the image).
The discount is pre-deducted from the total sum of the reservation.

 

Other promotion types

The following promotions are not supported by Guesty and must be managed directly on Airbnb.  These promotions will not appear on the calendar.

Custom Promotion

You can create Custom promotions via Airbnb.

Custom promotions can only be synced to Guesty, but cannot be edited via Guesty.

A New Listing Promotion

You can set up a New Listing Promotion via Airbnb when meeting the following conditions:

  • You have a new listing with 0 booking
  • You enabled instant booking for the listing and disabled Smart Pricing

Following publishing the listing, your guests can book reservations occurring within the next 90 days. The discount expires after the third promotional booking, or 30 days after your promotion publication date (whichever happens first).

Note:

  • New Listing Promotions will only be synced to Guesty, but cannot be edited via Guesty
  • If a New Listing Promotion is applied, it will not be combined with any other type of discount or promotion

 

Discounted price display 

A price will only be crossed out on Airbnb’s display if the discount is at least 10% lower than the median price for that night over the last 30 days.

The former price will be crossed off, and the discounted price will be shown next to it, in the following form:

 

Promotions removed by Airbnb

Airbnb may remove a promotion if it determines that the promotion violates Airbnb’s Host Discount Policy (for example, if you raise the price right before applying a promotion). Learn more about why your promotion was removed with Airbnb's Help Center article.

You may appeal such a decision by contacting Airbnb’s customer service.

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